The effect of customers’ hotel experience on satisfaction: The mediating role of memorability

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dc.contributor.author Çoban, Ömer
dc.contributor.author Ardıç Yetiş, Şule
dc.date.accessioned 2021-09-09T07:44:59Z
dc.date.available 2021-09-09T07:44:59Z
dc.date.issued 2019-12
dc.identifier.issn 2238-2925
dc.identifier.uri http://hdl.handle.net/20.500.11787/4711
dc.description.abstract Nowadays, hotels have become places of life and experience areas rather than a place to sleep at night for customers. Customers' experiences during their stay at the hotel can effect their future behavior. Moreover, the memorability of these experiences can also effect these behaviors. However, there is little empirical evidence identifying and measuring the relationship between these variables. Hence, it has been investigated whether memorability plays a mediator role in the relationship between customers' hotel experiences and satisfaction levels in this research. For this purpose, a field survey conducted in Cappadocia region where the cave hotels operate intensively. The data was collected by pollsters in April, 2019. Within the scope of the research, 439 questionnaires were collected from tourists staying in cave hotels. The regression analysis based on Bootstrap method was used to test whether memorability plays a mediation role in the effect of consumer hotel experiences on satisfaction. In the light of the study's findings, it was found that memorability plays an indirect mediation role in the effect of hotel experience dimensions on satisfaction. tr_TR
dc.language.iso eng tr_TR
dc.relation.isversionof https://doi.org/10.34019/2238-2925.2019.v9.27384 tr_TR
dc.rights info:eu-repo/semantics/openAccess tr_TR
dc.subject Customer tr_TR
dc.subject Experience tr_TR
dc.subject Hotel experience tr_TR
dc.subject Satisfaction tr_TR
dc.subject Memorability tr_TR
dc.title The effect of customers’ hotel experience on satisfaction: The mediating role of memorability tr_TR
dc.type article tr_TR
dc.relation.journal Anais brasileiros de estudos turísticos tr_TR
dc.contributor.department Nevşehir Hacı Bektaş Veli Üniversitesi/turizm fakültesi/turizm rehberliği bölümü/turizm rehberliği anabilim dalı tr_TR
dc.contributor.authorID 43363 tr_TR
dc.identifier.volume 9 tr_TR
dc.identifier.issue 1 tr_TR
dc.identifier.startpage 1 tr_TR
dc.identifier.endpage 12 tr_TR


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