Özet:
This book chapter aims to reveal the determinants of online heritage destination image and examines online reviews of tourists who visited cultural and heritage sites in Istanbul. To address our objective, 170 English-written reviews commented during 2019 were examined. The results identified 14 themes; the atmosphere of the place, authentic clues, conative component, cultural environment, cultural heritage, food and beverage, functional characteristics, general and tourist infrastructure, history, natural environment, political factor, sense of heritage and history, social environment, and tourist activities.