Understanding the motivational factors of dining out: A study at Fatih Kadinlar Bazaar in Istanbul

Abstract

The purpose of this study is to determine the dining out motivations in the scope of Maslow’s Hierarchy of Needs Theory and Herzberg’s Two Factor Theory. In addition, it has been aimed to identify whether there is a link between the motivation factors to dining out and demographic factors, the distance to the residential location. A survey has been conducted with people dining out at restaurants at Fatih Kadınlar Bazaar in Istanbul. In total, 304 valid responds have been collected. As a result, in the scope of Maslow’s Hierarchy of Needs Theory and Herzberg’s Two Factor Theory, the motivation factors for the people who dine out at local restaurants in Fatih Kadınlar Bazaar for both theories are socializing, status and self-actualization. It has been found that basic motivations explaining dining out phenomenon for both theories are more likely to satisfy psychological needs rather than physical needs.