The purpose of this study is to determine the role (impact) of market orientation in (on) the relationship between internal marketing practices of 3- 4- and 5-star hotels in Nevşehir and firm performance. To test the ...

Bu çalışmanın amacı, Nevşehir’ deki üç, dört ve beş yıldızlı otel işletmelerindeki içsel pazarlama faaliyetlerinin işgören yetkinliği üzerindeki etkisini araştırmaktır. Bu amaçla, içsel pazarlama faaliyetlerinin boyutlarının ...

The aim of the study is to research the effects of factors of internal marketing on components of organizational commitment in four and five star hotels in Cappadocia (Nevsehir). The questionnaire prepared ...

Human resources are often seen as one of the most important assets of tourism and hospitality organizations. Numerous studies have examined how employee performance can be managed to contribute to the organizational bottom ...