Özet:
It is vitally important for the continuity of business that producing
the quality products for creating customer satisfaction by the executive
chefs who still work in tourism sector. This study was carried out to
reveal the cognitive state of executive chefs working at four and five star
hotels in Cappadocia region (city and towns in Nevşehir) and about
notion of quality and to determine the misconceptions about the nation.
This study, Word Association Test (W.A.T) applied to executive chefs
working at four and five star hotels in the region of Cappadocia between
January and March in 2015. The participants of this test were
interviewed face to face and were informed about W.A.T. In this study,
it is evaluated that cognitive state of executive chefs about quality
concept.
