Yazar "Çeltek, Evrim" için Gastronomi ve Mutfak Sanatları Bölümü koleksiyonu. listeleme

Yazar "Çeltek, Evrim" için Gastronomi ve Mutfak Sanatları Bölümü koleksiyonu. listeleme

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  • Big data, artificial intelligence, and their implications in the tourism industry 
    Çeltek, Evrim; İlhan, İbrahim (IGI Global, 2020)
    Tourism businesses use AI and big data to connect guests creatively and meet their expectations with personalized service. Big data enables tourism professionals to learn more about their customers, and the more they know, ...
  • Innovations in destination marketing 
    Çeltek, Evrim; İlhan, İbrahim (Routledge, Taylor and Francis Group, 2018-04)
    Innovation is one of the key issues that affects businesses competitiveness in tourism industry. The chapter, innovations in destination marketing, investigates current trends and prospects for innovations in destination ...
  • Mobile marketing: Usage of augmented reality in tourism 
    İlhan, İbrahim; Çeltek, Evrim (Gaziantep Üniversitesi Sosyal Bilimler Dergisi, 2016-12-01)
    The developing number of applications by smart devices provides an expanding diversity of travel-related services. In the most recent decade, marketers and advertisers have developed more innovative practices to attract ...