Özet:
As being service enterprises, to be able to exist and produce high quality services in very competitive international business
environment, hotels need to follow effective and efficient promotional strategies. Giving adequate importance to the promotional
activities, allocating adequate budgets for those activities, following changes and innovative activities in the market and informing
the whole staff regarding those activities will help hotels in getting more expected benefits from the promotional activities
efficiently and in a more appropriate way. This study aims to evaluate the promotional activities used by hotels and expected
benefits from them. Data collected through the questionnaires from the hotels operating in the Region of Cappadocia in Turkey.
Results obtained from the statistical analysis of the primary data indicate the expected benefits from the promotional activities by
the hotel enterprises and help to make suggestions to get more benefit from those efforts.