Abstract:
The research was realized in order to determine local food consumption motivations on Turkish food of
international food festival attendees and examine their satisfaction levels. The main population of the
research was the guests attending “International Danang Food Festival”, held in the city of Danang,
Vietnam between 31st May and 6th June 2019. The sampling of the study is the festival attendees
experiencing Turkish foods. Data were collected from the attendees through the convenience sampling
method as it is faster and and easier to be applied, when compared to other sampling types, during the
festival lasted for seven days. According to the findings of the research, it is seen that there is a positive
and significant relation between the local food consumption motivations of the attendees and satisfaction
and hence, there is a covariance in local food consumption motivation and customer satisfaction. It was
revealed that “health” and “learning” dimensions regarding local food consumption motivations affect customer satisfaction , “cultural experience “dimension has a negative effect on customer satisfaction
and “interpersonal relations”, “ sensory experience” and “excitement” dimensions have no effect on
customer satisfaction.
