Yoga travellers’ experiences in guided tours: a multiple case study approach

Abstract

This study investigates yoga travellers’ experiences in guided tours organized by the renowned online travel platform, Tripaneer. Travellers’ online narratives (N = 880) regarding three main yoga destinations were collected and examined through content analysis. Six main components were revealed: yoga facilities and services, a sense of awe, the overall benefits of yoga, a memorable experience, social interaction and learning about the local culture.