Abstract:
The purpose of this study is to determine the dining out motivations in the scope of
Maslow’s Hierarchy of Needs Theory and Herzberg’s Two Factor Theory. In
addition, it has been aimed to identify whether there is a link between the motivation
factors to dining out and demographic factors, the distance to the residential
location. A survey has been conducted with people dining out at restaurants at Fatih
Kadınlar Bazaar in Istanbul. In total, 304 valid responds have been collected. As a
result, in the scope of Maslow’s Hierarchy of Needs Theory and Herzberg’s Two
Factor Theory, the motivation factors for the people who dine out at local
restaurants in Fatih Kadınlar Bazaar for both theories are socializing, status and
self-actualization. It has been found that basic motivations explaining dining out
phenomenon for both theories are more likely to satisfy psychological needs rather
than physical needs.
