Investigation in terms of demographic variables of the satisfaction and behavioral intentions, experiential value of tourists staying in Cappadocia rock carving hotels

Abstract

The aim of this study is to determine whether the variables of gender, age, marital status, occupation, nationality and educational status of tourists differ in their perceptions of experiential value, satisfaction and behavioral intention. For this purpose, the data collected by the survey method from the tourists who have stayed in the rock-cut hotels in Cappadocia were analyzed with the SPSS program. Descriptive statistics, reliability analysis, t-test and ANOVA analysis were performed in the study. According to the results of the study, experiential value consisting of four factors (service excellence, aesthetics, entertainment, escape) was examined in terms of each factor. Accordingly, there is a significant difference in the service excellence factor of the experiential value perception in terms of gender (sig=.001), age (sig=.000) and occupation (sig=.048) variables. Accordingly, women's perception of experiential value in rock-hewn hotels in Cappadocia is higher than men (x̄=4.31). According to the aesthetic factor, there was a significant difference in terms of gender (sig=.000), occupation (sig=.020) and nationality (sig=.017) variables, while age (sig=.248), marital status (sig=.145) and educational status (sig=.386) variables, no significant difference was found. According to the fun factor, a significant difference was determined in terms of age (sig=.020), occupation ((sig=.001) and nationality (sig=.021) variables, but gender (sig=.0345), marital status (sig=.021) ,411) and educational status (sig=.745), there was no significant difference when analyzed in terms of escape factor, a significant difference was found in all variables (gender (sig=.023), age (sig=.048), marital status (sig=.029), occupation (sig=.014), nationality (sig=.005) and education (sig=.009)).