COVID-19 crisis in the context of conditional dependence theory: The case of hotel management

Abstract

Today, due to global crisis COVID-19 pandemic, countries have taken various measures to overcome this crisis with the least damage and have had to implement many restrictions that disrupt economic and social life. Pandemics and restrictions have been affected deeply, especially to tourism industry, which almost collapsed. In this context, tourism enterprises have had to implement various crisis management processes in order to ensure their sustainability. The purpose of study to reveal different crisis management processes applied by hotel management within the framework of the contingency theory. Research data was obtained from the interviews with business managers from different corporeate structures and management mechanisms. Using qualitative research methods, the data were subjected to content analysis and findings were obtained. Results shows that external environmental factors, technological adaptation and the effects of crisis themes stand out in menagerial processes. It is intended contributing the literature by examining crisis management in hospitality businesses within the framework of the contingency theory.