How and when perceived CSR effects interpersonal helping and loyal boosterism: A moderated mediation model

Abstract

Although there are some recent efforts to understand employees’ reactions to CSR, more empirical studies are needed. The present study responds to this need by investigating the mediating role of affective commitment in the relationship between CSR and interpersonal helping and loyal boosterism. The study also examined employees’ CSR-induced attributions (intrinsic/extrinsic) as boundary conditions. Data were collected from five-star hotel employees in Istanbul. The research model was tested using PLS-SEM. The findings indicated that perceived CSR has a direct effect on affective commitment and loyal boosterism but not on interpersonal helping. The importance of affective commitment as a mediating factor in the relationships between CSR and interpersonal helping and CSR and loyal boosterism is supported. We found that only intrinsic CSR attributions moderated the indirect effect of perceived CSR on both interpersonal helping and loyal boosterism. Findings are discussed, theoretical contributions are presented, and suggestions are developed for practitioners.