Evaluation of Turkish nights as a tourism product: The case of Cappadocia

Abstract

The aim of this study is to evaluate the services offered by the businesses organizing Turkish Night in Cappadocia by tourist guides. The sample of the study consists of 20 professional tourist guides, as they promote the touristic products of the Turkish Night to tourists and experience these products with them. Qualitative research methods were used in this study because it provides in-depth information. Content analysis was performed on the studies obtained as a result of the literature review in order to collect data in the research and the data were collected with a semi-structured interview form. The data were analyzed with Maxqda program. As a result of the study, it was determined that Turkish Nights were an income generating product for the Cappadocia Region, according to the tourist guides participating in the research. In addition, it was found that businesses should offer this product to tourists with more care and that Turkish Nights Events should continue to be used as a touristic product by the destinations.