Abstract:
The purpose of this study is to determine the travel confidence level of American travelers during the Covid-19 time. In the line with this purpose, the data had been collected during 2021 via Amazon Turk. The major advantage of continuous sampling is to have deeper opinions about travelers’ behavior and perception. An independent t-test was run to test for differences between two groups (Republicans and Democrats). Overall, the results indicate that there is a statistical difference between Republicans and Democrats in terms of likelihood to travel, confidence to travel and attendance to recreative attractions. This study contributes to the consumer behavior literature and has practical and managerial implications for other researchers and marketing professionals.