Abstract:
Due to globalization, gaining competitive advantage has become an important problem for all enterprises. Especially hotel
enterprises can face with certain problems such as providing similar and easily imitable products and services. Therefore,
they are in the need of employees delivering services in such an innovative way that cannot be imitated easily. First in this
study, the factors affecting the innovative behaviors of employees in hotel enterprises were examined in detail. Second, it
was explained how employees’ innovative behaviors, which would bring a significant competitive advantage to hotel
enterprises, could shape consumer perceptions and attitudes. Lastly, the matters to be taken into notice by hotel enterprises
were mentioned and it was tried to pave the way for future researches so that hotel enterprises can benefit from their
employees’ innovative behaviors in a more efficient way.
