Abstract:
In global hospitality and tourism industry, hotel businesses endeavour more to develop a competitive strategic intent than businesses in other sectors. It is believe that strategic intent plays a considerable role in the formulation and implementation of hotel strategies and in determining performance, but its influence has tended to be neglected in the hospitality management literature. the purpose of this study is to analyze the moderating role of perceived environmental uncertainly in determining the effects of strategic intent and organizational ambidexterity were significantly correlated with firm performance. The findings of this study show that perceived environmental uncertainly moderated the relation between strategic intent and firm performance. Practical implications and directions for the future research were discussed.
