Abstract:
The aim of this study is to put forth how much of the ongoing tourism problems in the Cappadocia Region could be solved by in-depth analysis or what steps can be taken to solve them. From this point of view, by using the qualitative research approach, the single-case embedded design was used in the study. In this context, the outputs of meetings such as conferences, seminars, and workshops held so far to identify the problems that prevent tourism development in the destination have been examined by document analysis. Regarding the tourism of the Cappadocia region, lack of promotion, vocational/in-service training, and qualified workforce, poor working conditions, insufficient incentives for the sector, failure to manage crises, unplanned construction in the region, security problems, not adopting the concept of sustainability, inability to activate alternative tourism types, standard service quality and inadequate supervision, lack of historical and cultural inventory, transportation problems and many problems regarding inter-institutional communication and cooperation have been revealed. Based on the research results, possible solutions for the problems experienced in the tourism sector in the region are presented. Since there has been limited research in terms of addressing the current problems of the tourism sector in the Cappadocia Region, It is expected that the findings of this study will contribute to the field and provide practical benefits by creating a resource for subsequent research and offering suggestions.
