Abstract:
This study aims to identify the characteristics of small scale tourism enterprise in Goreme town and
their work motivations. Data was collected with the questionnaire technique. Questionnaire was
applied to 126 small-scale tourism enterprisers situated in Nevsehir, Goreme town. As for
enterprisers, they are family organizations with background over 10 years. Majority of them
accommodation facilities composed of pension and hostels.
Enterprisers have been found to start business life to evaluate the opportunities, be stimulated with
economical factors, protect family heritage, to set up business, give importance to financial success.