Abstract:
Due to a steady increasing demand, new types of tourism activities and services are offered all over the world. The study aims at ensuring the perception and dissemination of living in vineyards and gardens, which exist in Turkey and most of the countries around the world since ancient times, as a touristic product. In the research, factor analysis, MANOVA and descriptive statistics are held.The analyses show that two dimensions ensure perception of vineyards and gardens in Niğde and its districts as a product of tourism:“value as a product of tourism” and “preference as a product of tourism”. Creating an environment that enables people resting in vineyards and gardens, building houses designed in different styles in vineyards and gardens, and encouraging active or passive participation for activities organized in vineyards and gardens while on vacation will be effective for consumers to consider vineyard and garden tourism of Niğde as a valuable touristic product. Creating desire in consumers for vineyards and gardens as touristic purposes, informingthem about the potential uses of vineyards and gardens, and improving the accommodation facilities are regarded useful to ensure vineyard and garden tourism to be preferred as a touristic product.