| dc.contributor.author |
Çeltek, Evrim |
|
| dc.contributor.author |
İlhan, İbrahim |
|
| dc.date.accessioned |
2021-06-22T08:08:18Z |
|
| dc.date.available |
2021-06-22T08:08:18Z |
|
| dc.date.issued |
2018-04 |
|
| dc.identifier.citation |
Çeltek, E., İlhan, İ. (2018)., Innovations in Destination Marketing, The Routledge Handbook Of Destination Marketing, (Edit.: Dogan Gursoy and Christina G. Chi), Routledge, New York, ss. 417-418. |
tr_TR |
| dc.identifier.isbn |
978-1-138-11883-6 |
|
| dc.identifier.uri |
http://hdl.handle.net/20.500.11787/2886 |
|
| dc.description.abstract |
Innovation is one of the key issues that affects businesses competitiveness in tourism industry. The chapter, innovations in destination marketing, investigates current trends and prospects for innovations in destination marketing and targets to outline the innovative applications in destination marketing. |
tr_TR |
| dc.language.iso |
eng |
tr_TR |
| dc.publisher |
Routledge, Taylor and Francis Group |
tr_TR |
| dc.rights |
info:eu-repo/semantics/closedAccess |
tr_TR |
| dc.subject |
Virtual reality |
tr_TR |
| dc.subject |
Destination marketing |
tr_TR |
| dc.subject |
Advergames |
tr_TR |
| dc.subject |
Augmented reality |
tr_TR |
| dc.subject |
QR codes |
tr_TR |
| dc.subject |
Innovation |
tr_TR |
| dc.title |
Innovations in destination marketing |
tr_TR |
| dc.type |
bookPart |
tr_TR |
| dc.relation.journal |
The Routledge handbook of destination marketing |
tr_TR |
| dc.contributor.department |
Nevşehir Hacı Bektaş Veli Üniversitesi/turizm fakültesi/gastronomi ve mutfak sanatları bölümü/gastronomi ve mutfak sanatları anabilim dalı |
tr_TR |
| dc.contributor.authorID |
33545 |
tr_TR |
| dc.contributor.authorID |
0000-0002-6614-9356 |
tr_TR |
| dc.identifier.startpage |
417 |
tr_TR |
| dc.identifier.endpage |
428 |
tr_TR |