Exploring the families’ local guided tour experiences in the sharing economy platform

Abstract

The tours offered in the sharing economy platforms have been used by travelers in the destination. However, no research examines their experiences and families’ experiences in the local guided tours. In response to this research gap, this study attempts to understand the families’ experiences in the guided tours offered by a local in the sharing economy platforms by using online reviews posted on a popular sharing economy platform, namely Withlocals. The data were collected from a popular sharing economy website, namely Withlocals. The data were examined through content analysis. As a result of analysis, three main components occur: travel companion, learning, and memorable. These components were commented on by families in different ways.