Conceptual analysis of quality through word association test

Abstract

It is vitally important for the continuity of business that producing the quality products for creating customer satisfaction by the executive chefs who still work in tourism sector. This study was carried out to reveal the cognitive state of executive chefs working at four and five star hotels in Cappadocia region (city and towns in Nevşehir) and about notion of quality and to determine the misconceptions about the nation. This study, Word Association Test (W.A.T) applied to executive chefs working at four and five star hotels in the region of Cappadocia between January and March in 2015. The participants of this test were interviewed face to face and were informed about W.A.T. In this study, it is evaluated that cognitive state of executive chefs about quality concept.