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Ağızdan ağıza iletişim ve ağızdan ağıza pazarlama

Çoban, Suzan; Öztürk, Resul (Akademisyen Yayınevi, 2018)
Ethical perceptions of socİal marketing campaigns: an empirical study on turkish consumers

Çoban, Suzan; Öztürk, Resul; Akdoğan, M. Şükrü (European Scienfic Institute, 2012)

The aim of this study is to determine how consumers perceive social marketing campaigns ethically and their perceptual differences by demographic features. In this study conducted in the province of Konya on 391 bank ...
Political marketing, word of mouth communication and voter behaviours interaction

Öztürk, Resul; Çoban, Suzan (2019)

Political actors aim at persuading voters, who are the key elements of target market in order to win election by gaining a higher vote potential than their opponents. Whether voter preferences are shaped by political ...